Resources Library by ANA

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Adrian Terron, Anju Joseph, Kavita Mahto

Company: TATA Group

November 22, 2023

Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ruby Chui, Lydia Choi-Johansson

Companies: Ikea, Brandnographer

November 22, 2023

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023

Authors: Monica Tenorio, Rafik El Noumeir

September 29, 2023

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023

Author: Loren Crawford

September 29, 2023

Uncovering the Why

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research...

Catalogue: Congress 2023

Authors: Cecily Mejia, Hannah Pucci, Karl Joyce

September 28, 2023

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023

Authors: Patrick Fagan, Vanja Ljevar

September 28, 2023

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

September 28, 2023

Going Beyond Insights

Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...

Catalogue: Congress 2023

Authors: Sally Joubert, Georgia Phillips

September 27, 2023

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023

Authors: Lisa Speck, Steve Silvers

September 27, 2023